International Marketing

10 measurement essentials for PR

ROI

Measurement has been a bugaboo of the PR industry for years.

Because so much of PR is intangible and long-term in scope, it does not fit into a common financial mold when it comes to metrics. Of course, that’s no excuse.

Companies spend about $11 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR.

This doesn’t mean PR is impossible to measure. We just have to do a better job of monitoring metrics that matter and offering tangible proof of our worth.

ROI
ROI

Here are 10 important gauges of PR success :

>> Read : 10 measurement essentials for PR

Source : PR Daily

About the author

No Web Agency

No Web Agency est un site spécialisé dans la Publication & Diffusion de Communiqués de Presse, actus... édité par Sébastien Mugnier !

Notre objectif est simple, c’est d’accompagner les entreprises dans le développement de leur image, comme diffuseur de leurs actualités, ou encore en relais de leur stratégie marketing (lancement de produits, salon…).

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