It doesn’t take an expert to see technology has taken over our lives.
When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools. It’s common for companies to turn to social media influencers to feature their products or services to gain brand awareness and increase conversions. Some of these social stars are acquiring more followers than total circulations for many newspaper outlets and magazines combined.
In 2019, to ensure you’re getting the most out of your PR outreach, make sure you’re making these three tactics a priority:
Align digital PR efforts with SEO practices.
Search Engine Optimization (SEO), is crucial for your organization’s success—and digital PR can help.
To start, it’s essential that all content is fully optimized with high-traffic keywords. This helps Google register that your content is evocative and relevant for the audience you’re targeting.
Be aware of this and make your content searchable!
If you create a tech start-up that builds Android apps but nowhere in any of your blog posts, press releases or whitepapers discusses Android apps, you’re going to have a hard time bringing people searching for Android apps! While this sounds straightforward, many companies hurt themselves by not including relevant keywords in their content.
Source : PR Daily