It’s no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased leads and sales. In fact, according to Forbes, by 2019 video will account for 80 percent of global consumer Internet traffic!
Another indication of the growing importance of video is Google’s recent SERP change. Google replaced video boxes with a video carousel for desktop search. This format allows searchers to easily access more than just three videos.
How can digital marketers capitalize on the growing importance of video? Below are 6 recommendations to boost your organic video results.
>> Read : 6 ways to boost organic video results
Source : Search Engine Land