It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication.
As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, and it becomes even more competitive for brands trying to grab any second of our attention that they can.
Content is at the center of the connection between your brand and your customer – it’s either going to open their minds and heart to pay attention and care that your brand exists, or it won’t.
If you can connect with your audience in an authentic, human way, leveraging content to deepen relationships, vs only selling, your results will exponentially increase.
Here are seven key content marketing trends you can’t ignore in 2019.
1. Content Marketing Plan – Bottom Line You Need One
2. Original and Relevant Content – NOT Click Bait
4. Voice Control and Search
5. Test New Formats Such as Video, Audio and Short Stories
6. Brand Storytelling
7. Data Driven Decisions Cure Social Shiny Object Syndrome
Source : Social Media Today