Various business trends today, such as the use of Artificial Intelligence and multimedia visual marketing, are connected to the concept of Big data. Every action internet users take generates a data trail, and the amount of machine-generated data is growing too.
Using this data effectively can give businesses an edge in today’s competitive environment. Analyzing Big Data helps them to achieve better results in many areas of business with minimum wasted effort and costs.
Big Data refers to large amounts of information. Businesses used to rely on Information taken from spreadsheets and databases. Now they can capture, store and work with many types of data taken from numerous sources. Data can mean anything from databases to sensor data, photos, video, audio, and written text.
One of the ways to gather data is by using opt-in forms or lead forms to request permission from users. Tracking software is often used to gather information from computers and cell phones about browsing habits.
Source : Business 2 Community