I was once asked by a CIO to help him present to his board on why they wanted to become “data-driven”. After five minutes into my presentation, a board member and I concluded that based on what we had heard outside that meeting, they didn’t want to become data-driven – they wanted to become customer-driven.
To be data-driven is a dangerous catch phrase. Data, or even technology, for its own sake without a clear line of sight to an outcome – social or business – is a terrible waste. So, stop talking to business leaders about technology and, instead, talk about how data and analytics can drive better business decisions and outcomes.
Data and analytics investments that are tied to measurable business outcomes are more likely to produce reportable benefits. The problem is that organisations struggle to determine which investment drives which business outcome. Understanding how data and analytics capabilities create business value continues to be a challenge for all.
>> Read : Do you really want to be data-driven?
Source : CIO