Yep, you read that right.
As per Facebook:
“We wanted to know more about what it means for people to end a relationship in the digital age. As part of our Moments That Matter series, Facebook IQ explored how the break-up moment influenced the online behaviors of people across France, the Netherlands, Poland, the United Arab Emirates and the United Kingdom who indicated on Facebook that they recently went through a break up.
While we did find some broken hearts, we mostly discovered that people use this moment to lean on friends and family and, perhaps most importantly, reconnect with what matters to them.”
And that’s where Facebook suggests there’s marketing opportunity.
>> Read the full article : Facebook Releases New Research into How People Respond After a Break-Up
Source : Social Media Today