Big data is changing the fashion industry and turning the retail world upside down. Fortunately for customers, it could make better shopping experiences.
Fashion may not be the first thing that comes to mind when you think of big data, but fashion designers are using big data to create and market their clothing.
Fashion appeals to everyone in the world on some level, but different people have different preferences and tastes. Using big data, designers can learn some surprising information about their designs, and help ensure that their business remains a success. Here’s what to know about how big data is changing the fashion industry.
Source : Smart Data Collective