Mining data on your competitors is easier than ever with social media. But where do you start?
You do not want to be that one brand who purchases fake followers and likes on social media to make yourself seem more legitimate. Not only is doing so unethical, but it will also come back to bite you. Internet users are becoming increasingly adept at identifying which accounts are trying desperately to convince them to click the “follow” button (one of the most noticeable red flags is when an account has thousands of followers, but very few likes per post—engagement is just as crucial, if not more so, than follower count to expanding your brand).
No, you need to build your audience organically. Doing so can be an intricate and time-consuming process, though. Rather than do it all by trial and error, you have prime role models you can turn to–your competitors. You are all after the same thing, so looking at what works and does not work for them can help you adjust your social media efforts into the most effective strategy it can be. What are the best ways to monitor competitors, and what should your takeaways be?
Source : Smart Data Collective