We have never actually liked the term ‘Big Data’. The term implies that you should have large amounts of data to get anything valuable from it or that big is the only aspect of what’s distinctive about data.
Several years ago, renowned behavioural economist Dan Ariely tweeted a controversial analogy about big data. He suggested that “Big Data is like teenage sex: everyone talks about it; nobody really knows how to do it; everyone thinks everyone else is doing it; so everyone claims they are doing it.”
Big data has gone on to become an industry buzzword used by scientists, governments and businesses across the world. Referring to exceptionally large data sets that can be analysed to reveal behavioural trends and patterns.
In this digital era, almost everything we do generates data; commuting to work on public transport (generating tap on and off data of your travel), connecting to your home theatre using voice activation (generating data on what movies you selected), and purchasing goods online (generating shopping behaviour data).
Source : Customer Think