App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers.
Fortunately, you don’t need to wait for prospective app users to walk by so you can impress them with six-pack abs. You do, however, want to attract them to install your app with a term inspired by Abercrombie’s customer acquisition strategy: “six-pack ads.”
Mobile app marketers today have access to multiple channels for user acquisition. Some of these strategies include social media app install campaigns, in-app banner ads, and interstitial ads, among others. How are successful mobile marketers using app install ads to drive their user acquisition strategies?
Continue reading for insights into real-world examples and strategies for your app install ads or jump to our full infographic below.
Source : Clever Tap