As a small business, Facebook is one of the most powerful tools in your marketing arsenal. With over 40% of referral traffic coming from this one source, it is by far the best social media channel to attract new customers and engage with your brand community. Technological improvements mean that anyone can shoot and publish a video to their Facebook page using only their smartphone.
Before you jump into creating your own video, it’s good to know some handy professional techniques to increase its effectiveness. Shooting your video in vertical mode can increase your impressions by 50%, while keeping the length under two minutes ensures you maintain maximum engagement from your audience.
It is also important to understand how Facebook pushes video content to its users, and then to take advantage of this knowledge. For example, videos uploaded directly to Facebook outperform YouTube and other third-party providers by getting 100% more views and 200% more shares. As the vast majority (85%) of Facebook videos are watched without any sound, it’s also vital to include text explanations for your videos. You can provide these in the form of subtitles or captions within the video.
>> Read the full article : A Small Business Guide to Facebook Video Marketing
Source : Business Backer