A well-orchestrated SEO campaign, including optimizing your website so both search engines and users can find it and navigate it faster, means new clients, higher brand credibility and more profit.
Websites built on content management system (CMS) platforms are generally not very popular among in-house web developers because, they claim, a great site can only be built from scratch.
However, you may be surprised to know that many well-known websites are actually built on WordPress, one of the most popular CMS platforms. TechCrunch, The New Yorker, Disney – these companies’ websites are just the tip of the iceberg.
These well-known sites have heavily invested in WordPress search engine optimization (SEO) to get visibility and traction in Google. As a result, they get a steadily growing flow of visitors whose search terms match what those sites have to offer.
Why do you need to invest in WordPress SEO ?
According to data from SimilarWeb, TechCrunch gets 28 million visitors per month, and more than 45 percent of this traffic comes from search engines.
The New Yorker has 30 million monthly visitors, and almost 30 percent of its traffic comes from search. To get that amount of search traffic, a WordPress site needs significant investment in SEO.
Wants to know more :
- What do you need to optimize on your WordPress website?
- Set up Google Search Console
- Add Google Analytics code
- Choose between www and non-www versions of your site
- Title tags, meta tags and URLs
- Use internal crosslinking
- Get rid of orphan pages (archive, category, pagination or tag pages)
- Is WordPress SEO popular?
>> Read : Have a WordPress Site ? Optimize It
Source : Business