To run a successful marketing strategy today, every business should consider mobile marketing solutions. Considering the fact that mobile phones are now more widely used than desktops to access the internet, this can be a smart move. Currently, 60% of online searches are done through smartphones and the figure is bound to rise further. More so, 93% of consumers who make searches for shopping always go on to make a purchase. Hence, by establishing a solid mobile presence online, you get to ensure that your brand is always in the faces of your customers.
Running a mobile marketing plan can take many forms – social media marketing, SMS marketing, location-based marketing, push notifications, QR codes, email marketing and app-based marketing. And for all these practices to effectively work, you need to optimize everything for mobile – your website, social media pages and email for easier viewing.
Make your content mobile friendly by creating short and clear information and upload just a reasonable number of images. Also, optimize your content for search engines so that consumers can easily find your business. Note that 70% of mobile searches lead to a purchase within an hour. These are stats your business can’t afford to ignore.
As mobile marketing offers immediacy in delivery and a wider reach 24/7, you need to make it central to your strategy. And with the easy ability to integrate apps for tracking results, it’s easier to attain success as you can adjust your methods to improve ROI. For more facts and stats about the importance of mobile marketing, do read the infographic below:
Source : App Geek