Email marketers worldwide have always been looking for new ways to improve the engagement and effectiveness of their email campaigns. In doing so, some have embraced technology to make their emails more accessible to those one billion people in the world living with some form of disability (source: World Health Organization). This is made possible with the assistance of adaptive technologies, and tools such as screen readers, screen magnifiers, eye tracking systems, and advanced sip-n-puff devices.
This infographic from Email Monks details how to make your emails more accessible.
- Break your content down into digestible sections.
- Use a sans serif typeface for your body copy, and avoid lightweight fonts.
- Keep your copy adjusted left; don’t center your text, nor get too fancy.
- Use a tool like the Wave Tool to test your work.
Source : Email Monks