We’re now right smack in the middle of the digital age, making it an expectation for your business to run its own website so you don’t get left behind. Having one is essential, not only because it provides an easier way for customers to access your product or service but also because it acts as a foundation to market your brand through different digital channels.
Of course, to reap the benefits of running a website effectively, it’s crucial to analyze visitor data on your website. You need to monitor your metrics and make sure that the data is accurate before analyzing it to find out how your campaigns are performing. You wouldn’t want to experience the real cost of bad data in your efforts to grow your business.
Website analytics can provide insightful information about who your visitors are through their demographic data, how they behave on your site, and rate of conversion, among other things. With all this information at hand, you can be better informed to formulate strategies that will help you to achieve your goals.
But before we dive in, you must first know what types of data you should be tracking to help you understand how to analyze it and act on it.
Source : Connext Digital