First impressions are everything, the way you greet a person and make him or her feel at the outset determines whether they will want to interact with you again or not. The same holds true in the world of email.
Your welcome email (or lack thereof) is your chance to make a good first impression – after all, your welcome email is the very first email that your subscribers receiving after signing up. Because of this, your welcome e-mail is a key element of your email marketing program.
Yet, only 57.7% of brands send welcome emails to their new subscribers. So, why is this first impression such a big deal?
>> Read the full article : Welcome Emails: Your Indispensable First Impression [Infographic]
Source : Social Media Today