“How do I get customers interested and excited about my products and services?” It’s a simple question, but the answer may seem as complex as a graduate level class in astrophysics, especially in today’s world of fractured attention spans and hyper competition. In this terrain, traditional marketing techniques are losing their potency. Customers pay extra to skip commercials and toss spam mail in the recycling bin, unopened. They filter their email inboxes and screen calls. In other words, we’ve all become experts at ducking, dodging, and ignoring outbound marketing.
Today, savvy marketers embrace a marketing strategy called inbound marketing and its accompanying philosophy of creating useful and meaningful experiences for their customers. Again and again, marketers have discovered that inbound marketing techniques not only help them increase their bottom-line sales, but also build a growing army of fiercely loyal customers.
Here’s what you need to know to start strategizing and implementing inbound marketing in your company.
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- What are Examples of Inbound Marketing?
- How does Inbound Marketing Compare to Outbound Marketing?
- How Do You Create an Inbound Marketing Strategy?
- What are Some Inbound Marketing Examples?
- Time to Get in the Kitchen
Source : Salesforce