Social media has become one of the most dominant platforms for advertising, marketing, branding, promotions and public relations. While the platform is still in its nascent stage, businesses of all sizes and natures have started exploring the power that social media offers. However, not many companies are managing to succeed in their social media marketing and management strategies. There are many reasons why only a few companies have succeeded in capitalising on the social media phenomenon. Here are 5 social media makeover tips that can help you to perfect your strategy in 2014.