Is predictive analytics solving challenges that pop up in content creation? There are all kinds of solutions predictive analytics can offer – here’s how.
Big data has played a fundamental role in the evolution of content marketing. The Editorial Staff atBusiness.com states that big data has helped by :
- Providing deeper insights into customer mindsets by tapping data from social networks, shopping activities and other third-party data resources
- Analyzing the best times to distribute content for ROI
- Tracking various factors that influence marketing campaigns with data driven tracking tools
Some of the most recent advances in big data have been especially significant. Predictive analytics has been especially valuable.
But how significant is predictive analytics in content marketing? Martech Advisors reports that companies using predictive analytics in their campaigns are able to get more traction with 77% less content.
Source : Smart Data Collective