The devices that we use have unique identifiers. With cross-browser fingerprinting, the data we generate as users isn’t as anonymized as we believe it is. The tracking of our online activity is extensive, comprehensive and persistent, and generates marketable data shadows that do not need our personal information in order to target us as consumers.
This should be a significant concern regarding today’s children and youth, who have extremely detailed data profiles that they will carry into adulthood, creating what Google’s Eric Schmidt termed an “indelible record.”
What is key to note here is that these instances of alleged violations of children’s privacy have occurred in the private realm, where regulations exist as to how this data should be handled. As smart city projects like Sidewalk Toronto’s Quayside project grow in profile and popularity, they have yet to identify what will happen to data generated in public by minors. Because Sidewalk Toronto may set precedents shaping future smart city planning, children’s privacy in the private and public spheres should be recognized as a national issue.
Sidewalk Toronto is a subsidiary of Alphabet Inc., Google’s parent company, with several concerning precedents regarding tracking and collecting the data of minors. The findings reported here are an extension of a longer paper as to how tech and media giants are observation privacy needs of minors. “Data Science, Disney, and The Future of Children’s Entertainment” will be published in The Palgrave Handbook of Children’s Film and Television (July 2019).
Source : The Conversation