Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also...
Tag - Yoast
On Yoast.com, we talk a lot about writing and readability. We consider it a very important part of good SEO. Your text needs to satisfy your users’ needs...
Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have any suggestions...
As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for...
We have a big week ahead of us! WordPress 5.1 will be released this week and with it comes a lot of improvements for the Block Editor as well as a whole bunch...
Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a...
To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use...
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful...
The first thing to understand is that there is no single metric or measurement for ‘speed’. There’s no simple number which you can use to measure how...
Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance...
Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable...
“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by...
Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content, you need to...
Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might...
December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we love the new editor, we’re advising people...
Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be...
WordPress 5.0 is coming out December 6th, or, as I’m writing this, the day after tomorrow. This came as a surprise to us, as this release date has only been...
Today’s roundup focuses on WordPress 5.0 and its upcoming release date, but we’ll also discuss some interesting and new Gutenberg related news. And, I did...
You may know this open source fanatic as WordPress Core Contributor or esteemed speaker on WordCamps and other conferences. Today, Software Engineer &...
As a blogger, you are probably doing your best to grow your audience on a daily basis. You’re optimizing for Google, Pinterest, social media and you do your...
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta...
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast...
Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my...
Next week, we’ll see the release of WordPress 5.0. With it comes one of the most talked about — and divisive — new features ever: a brand-new editor, the...
We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make...
I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you...
This week’s roundup focuses on what’s new in Gutenberg, WordPress 5.0, (of course!) but we also discuss WooCommerce’s upgrade instructions and we have a...
Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you...
Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a...
It’s been a busy week! With the focus fully on getting WordPress 5.0 ready, we’ve seen a lot of news around the Gutenberg integration in the past few days...
The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without...
If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult...
I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I...
There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of...
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