Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar mistakes.
Here, we’ll give you an overview of the SEO issues we encounter most frequently. Of course, we’ll also explain how to avoid or solve these SEO don’ts. Check this list and make sure you’re not making any of these mistakes!
First off, we’d like to mention Yoast’s vision on SEO; holistic SEO. We don’t just focus on the content or technical aspects of your site, but consider User eXperience (UX) essential to SEO as well. Therefore, we’ll include a somewhat wider range of issues and tips to solve them.
Source : Yoast