SEO copywriting is both a key element and a big challenge in every SEO strategy. As search engines spider web pages, the content of your website should be fine-tuned to the – ever-changing – algorithms of search engines. In addition to that, you should write clearly so that your audience both enjoys and understands your website. And we know that readability ranks.
This complete guide to SEO copywriting talks through the process of keyword research as well as the 3 stages of the writing process. It will also help you write the readable and SEO-friendly articles your website needs! And last, but not least, we’ll give you some insights into writing content for international sites, and the challenges that come along with that.
>> Read the full guide : SEO copywriting: The ultimate guide
Source : Yoast