Once upon a time, there was a young girl. She was 9 years old and her name was Wende. Wende was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she just could not memorize the planets of the solar system. It just did not stick in her head. One day her teacher told her a story about all the planets. A story about how the sun was lonely and Mercury was his first friend. How Mercury fell madly in love with Venus and how Planet Earth got jealous. After telling her the story, Wende was able to remember all of the planets in the right order. Why? Because of the magic of storytelling. Wende could remember the story and with that, she could remember the planets.
In this blog post, I will tell you what storytelling is and why it is an important tool to use in the texts on your website. This post will be the first of a series of blog posts about storytelling.
Source : Yoast