Do you know if your social media marketing is working? Wondering how best to report on your efforts?
In this article, you’ll discover 10 metrics worth tracking for your next marketing report.
Before diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel spreadsheet to track your data. This document will make it easy to share your findings with your team and make your edits live. It also allows you to reflect on changes over time with graphs and bar charts.
Once you’ve created your sheet, add columns for the metrics you want to track. For each column, include rows for the individual social media networks you’re active on.
Source : Social Media Examiner